Saul Bass was a famous graphic designer and award- winning filmmaker. Bass went to school at the Art Students league and continued his education at Brooklyn College. His movie titles, how he started in films, are the most well known of his work. He started in films by helping Otto Preminger with the poster for Preminger’s film Carmen Jones in 1954. After this, Saul Bass created the movie titles for The Shining, Psycho, The Man with the Golden Arm, and many others. He also developed title sequences for Spartacus, It’s a Mad, Mad, Mad World, Cape Fear, and The Age of Innocence. He worked with several big Hollywood names, such as Alfred Hitchcock, Martin Scorsese, and Stanley Kubrick on films. Saul Bass’ movie titles’ duration lasted for five decades. Bass also updated the bell logo for AT&T back in 1969 and created the new and improved globe logo in 1984. The bell logo was efficient and effective, but because the company was separated in to seven smaller pieces by the government, the company, AT&T, wanted a new logo, which symbolized the connectivity they had across the world. Bass and associates prepared dozens of logos to present to AT&T, and the globe was the logo that was chosen to represent the company. Saul Bass created logos for other companies as well. He designed the Continental Airlines logo in 1968, the United Way logo in 1972, and Girl Scouts of the U.S.A. in 1978. One of Bass’ quotes is “Design is thinking made visual.” There is quite a bit of depth to that and it is depicted in the art Bass produced.
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