Helvetica is a sans-serif font that is extremely well known and widely used in today’s society. It gives off a non-threatening feel, and many major corporations use Helvetica for this reason. Helvetica was created in Münchenstein, Switzerland. In 1957, Max Miedinger along with Eduard Hoffmann of Haas'sche Schriftgiesserei set out to design a new version of font for Switzerland that could contend with Akzidenz-Grotesk, a recognizable Swiss font. Helvetica was called Neue Haas Grotesk but renamed when Linotype took ownership of the font. Helvetica was produced to be clear, simple, and used in many different ways for numerous things. Helvetica is used for American Airlines, BMW, Jeep, JCPenny, Microsoft, Target, Toyota, Motorola, Panasonic, Verizon Wireless and Apple has used it for the iPod. Even the government uses it, for example NASA has used Helvetica. Canada’s federal government uses Helvetica as its official font and encourages its use in national websites and such. There are also numerous types of font that have come from Helvetica, including Helvetica Light, Helvetica Compressed, Helvetica Textbook, Helvetica Inserat, Helvetica Rounded, Helvetica Narrow, Neue Helvetica (created in 1983), Neue Helvetica WIG (created in 2009), and Helvetica World. Some comparable fonts that derived from Helvetica are Monotype Imaging, Paratype, Bitstream, and URW. Helvetica has been changed to fit many languages, such as Greek, Latin, Hebrew, Japanese, Korean, Hindi, and Vietnamese. Everywhere you go Helvetica can be seen, whether on billboards or street signs. Helvetica has an incredible range of uses, and therefore is used around the world.
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